Marketing technology is the use of technology to enable marketers to advertise and sell their products and services online. Marketing technology has been evolving to meet the needs of marketers and also online customers.
Benefits of marketing technology
1. Marketing technology helps to increase the efficiency and effectiveness of organizations.
2. Marketing technology has helped marketers to be more effective when it comes to retention of customers and acquisition for example by using LinkedIn ads one can target a specific job title and directly convey their marketing message to that specific person and this increase their engagement with that persona.
3. Marketing technology also enables one to get actionable insight into their RIO when it comes to their efforts in marketing.
4. Marketing technology has reduced time that would have been used in creating a marketing strategy; thus, companies can achieve more at a very short period. Make sure you check out software reviews to pick the right tool for your needs.
Types of marketing technology
Five main technologies which are essential when it comes to marketing of products include:
I. Advertising
II. Social media
III. CRM
IV. Content management
V. Analytics
1. Advertising
Advertising technology helps the marketer to be able to access customers that would otherwise be unreachable. Some of these advertising technologies include Facebook ads, Google search ads, or even targeting specific job title in LinkedIn.
2. Analytics
For the successful use of technology for marketing, you need to have a team of marketers who analyze the different types of technologies and decide on the most successful, especially when it comes to product marketing. Analytics can either be a standalone product such as Google Analytics and Amplitude analytics, or it can be a feature of different tools such as ROI analytics or Bynder offender.
3. Content management
It is important when it comes to marketing for a company to use various technologies to manage the content of products and services they are offering. It’s thus important for a company to have a digital asset management system which helps to extract the value of the products. Some of these technologies include filter taxonomy, Bynder’s DAM leverages AL- powered search and versioning.
4. CRM
CRM system helps to ensure effectiveness when it comes to the marketing of products. CRM also helps to increase the value of products from the existing customer base, thus increasing the ROI of the customer’s acquisition effort. Example of CRM systems includes Hubspot, Marketo, Salesforce, and intercom. To determine the best CRM system that is suitable for your business, it will depend on the size, whether you are of customer base, B2C or B2B and the scale of marketing efforts.
5. Social media
Some technologies have made the use of social media for the marketing of products to be easy. Such technologies include Tweet Deck, which is used to condense several tweeter accounts, making it easy to use the platform. There is also Bynder derivatives that enable automatic resizing of images of products, thus makes the posting of these products in the social media easy.
6. Conversation optimization
This is a practice that marketers use to get people who visit their website to do what they want them to do. This involves making those people fill out forms and get their personal information as the email address for more engagement with them. Some of the websites that help in conversion optimization include unbounce, ion interactive, optimized, among others.
7. Remarketing
Remarketing involves marketing of products by showing the ads even when those customers are in other sites as long as they had looked at those products before in your website. This type of marketing technology is very effective since your market products to people who have already shown interest in those products. Some of the technologies that enable remarketing include the perfect audience, adroll and Google ad work remarketing.
8. Marketing automation
This is a type of marketing technology that enables marketers to track down what customers do when they visit their website, analyze, create online forms, personalize website content, manage email campaigns and also enable the alignment of sales. Some of these technologies that enable marketing automation include Hubspot, Act-on, infusionsoft, Marketo, adobe campaigns, among others.
In conclusion, when it comes to marketing technology, what matters is how well you use these technologies to improve your business. For success, when it comes to marketing, it is important for a person to use all the mentioned technology since these technologies work synergistically.